![]() Only one in six Belgians say they regularly buy fruits and vegetables with an unusual appearance when they are just as good as the most conventional looking produce. Indeed, when fruit or vegetables are thrown away, we also waste all the work, resources and energy that will have gone into the production process which ends in our kitchen.Īccording to a survey conducted by Too Good To Go, seven out of ten Belgians consider the appearance of fruits and vegetables in stores to be important. The less-than-desirable produce that many of us are quick to discard will now be sought. In addition to the economic aspect, food waste also has environmental consequences. Weird, small and misshapen fruits and vegetables are getting their own place on grocery store aisles. Nearly one in three fruits or vegetables purchased is thrown away without having been consumed, most often because they rot. In Belgium, fruit and vegetables are the most wasted food category with nearly 104m kilos thrown away each year. ![]() Plus, discover new sustainable brands you’ll love. The market only sold ‘ugly’ produce, fruit and veg with a surprising or unusual appearance, to remind everyone not to eat with their eyes, but rather with their taste buds. Shop everything from organic fruits and vegetables to high-quality meats and seafood, bakery items, and dairy products in just minutesall while saving up to 40. If so, the resulting aversion to misshapen produce should vary based on the consumer’s personal experiences (Posner, 1970). But farmers say the biggest cause of food waste is produce being rejected because it doesn’t meet cosmetic standards, or because it has been damaged by pests, reports UK newspaper The Times. The Quebec government will now allow misshapen fruits and vegetables to be sold in stores and markets, a move officials say will give Quebecers more choice and reduce food waste. Too Good To Go, the application that fights against food waste, is inviting Belgians to adopt new habits in order to redusce daily waste of fruit and vegetables at home.Īs part of this campaign, the organisers behind the app held a fruit and vegetable market with a difference on Place Flagey in Brussels on Wednesday. It says its members are selling more oddly shaped fruit and vegetables, and using them in ready-made meals. Misshapen fruit and vegetables: a growing trend - in pictures Worldwide almost 40 of fruit and vegetables go to waste before they even reach consumers, but is there a business case for.
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